01.4 — Feature· 5 min read
B-roll & overlays.
When someone mentions a product, a person, or a place, Klyph can cut to relevant footage or drop in a tasteful overlay. It’s the polish that makes a talking-head clip feel produced.
§ 1
Sources of footage
Klyph composes B-roll from three pools:
- Your library — upload logos, product shots, and branded footage once; Klyph tags and reuses them.
- Licensed stock — 140M+ clips and photos, cleared for commercial use, included on paid plans.
- AI-generated motion — Kling or Runway cutaways from a text prompt, with a visible watermark until you approve.
§ 2
Timing
B-roll is cued by the semantic pass, not by raw keyword matching. Saying “Tokyo” once in passing will not cut to a skyline — saying it as the subject of a sentence will. The system biases toward fewer, better cuts.
§ 3
Overlays
Lower-thirds, name cards, stat callouts, and quote pulls are composed from templates you control. Override the copy, drag the position, or turn them off.
Tip
Brand kit once, then forget.
Upload a logo, primary color, accent color, and display font — every job pulls from that kit by default.